Is it possible for administrators to re-subscribe audience members?

Yes. Both Organization Administrators and Channel Administrators can re-subscribe audience members.

1. Click Audience in the left navigation.
2. Search for the member by name or email address, open their row’s menu, and choose Edit profile.
3. Change their status to Subscribed, then save.
4. Return to the Audience list to verify the updated status.

Good to know

• What happens next depends on your Double Opt-in setting, which is on by default. With it on, changing the status to Subscribed moves the member to Pending Confirmation — they’ll need to click the confirmation link in an email before they’re subscribed again. With it off for your organization or channel, the status change takes effect immediately and no confirmation email is sent.
• People who unsubscribed themselves may have done so deliberately — re-subscribe only when you’re confident they want to hear from you.
• You can optionally send them a welcome letter (if you have one) at the same time you change their status.
• Cleaned (bounced) addresses are suppressed to protect your sender reputation and generally shouldn’t be re-subscribed; see Understanding bounces.
• Members who land in Pending Confirmation after this may simply not have verified yet.
• For everything else on the Audience page, see Working in Audience.