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What Happens When Someone Unsubscribes From Your Newsletter?

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Letterhead keeps the unsubscribe process simple while adhering to relevant compliance laws.

How the unsubscribe process works

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When someone clicks unsubscribe at the bottom of one of your newsletters, their status changes to Unsubscribed immediately — there’s no processing delay.

They stay in your audience — audience members can’t be deleted, which prevents accidental re-subscription and keeps you CAN-SPAM compliant.

One caveat: a newsletter that had already been handed off for delivery before the reader clicked unsubscribe can still land in their inbox — that’s a separate in-flight delivery, not a delay in processing the unsubscribe itself.

Common issues when unsubscribing

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  • Wrong email address — the reader must unsubscribe with the same address they subscribed with.
  • Still receiving emails after unsubscribing — since the status change is immediate, a newsletter arriving afterward is most often one that was already in flight when they clicked unsubscribe. If it keeps happening, double-check the address or contact our support team.
  • Error message — if a reader hits an error, reach out to support.
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