Create newsletters in Letterhead while sending through Iterable or Mailchimp

What Is This Integration?

The External Sending Integration allows you to create and edit newsletters inside Letterhead while sending them through Iterable or Mailchimp as your Email Service Provider (ESP).

This means you can use Letterhead’s newsletter creation tools without needing to migrate:

• Your audience

• Your sending infrastructure

• Your existing Iterable or Mailchimp workflows

In this setup, Letterhead acts as the editor, while Iterable or Mailchimp remains the sender.

---

Supported sending providers

Letterhead currently supports the following external ESPs:

• Iterable

• Mailchimp

1. Sender Setup 

To send newsletters using an external provider, you must configure the sender at the organization or channel level.

Iterable setup requirements

• Iterable API Key (required)

• Sender selection: Iterable

Mailchimp setup requirements

• Mailchimp Prefix (required)

  • You can find this in the URL when you are logged in to your account in Mailchimp.

• API Key (required)

• List ID (required)

  • Click Audience.
    • If you have more than one audience, click the Audience drop-down and choose the one you want to work with.
  • Click the More options drop-down menu, then select Audience settings.
  • We’ll display a table of settings, including one labeled Audience ID. Click the copy icon to copy the Audience ID to your clipboard.

• Reply-to email address (optional)

  

Once the API Key field is completed, users can save button and begin using Letterhead as their editor.

What happens after connecting:

• Iterable or Mailchimp becomes the active sender for newsletters in that channel
• Letterhead routes newsletter drafts to the selected ESP for delivery
• Sending, audience handling, and deliverability are managed by the external provider

---

2. Newsletter Creation & Previews

You can still use the full Letterhead editor:

• Drag-and-drop content blocks

• Custom templates

• Saved snippets (where applicable)

• Preview and test your design directly inside Letterhead

Preview and design functionality remains available even though the newsletter is sent through an external ESP.

---

3. Audience management behavior

When an external sender (Iterable or Mailchimp) is selected:

• The Audience tab in Letterhead is hidden

• Subscriber data remains fully managed in the external ESP

• Letterhead does not store or modify audience records

All audience updates must be made directly in Iterable or Mailchimp.

---

4. Metrics and reporting

When using an external sender, Letterhead captures basic engagement metrics, including:

• Opens

• Clicks

For more advanced analytics, reporting, or audience-level insights, refer to your ESP’s native reporting tools.

---

5. Features not available with external sending

When Iterable or Mailchimp is selected as your sender, the following Letterhead features are not available:

• Audience management

• A/B testing

• UTM code configuration

These features rely on Letterhead’s native sending system and do not function with external ESP-based sending.

What should I know before enabling this?

• You must have an active Iterable or Mailchimp account

• API credentials must be generated in the external platform

• Audience changes must always be made in the ESP

• Metrics visible in Letterhead may be more limited than ESP-native reports

---

Is external sending right for me?

• Use Letterhead native sending if you want full access to audience tools, A/B testing, and advanced analytics inside Letterhead

• Use external sending (Iterable or Mailchimp) if you already rely on an established ESP and want to keep your existing setup while designing newsletters in Letterhead