Promotion lifecycle: clone, auto-expire, set inactive

Letterhead makes it easy to reuse and retire promotions throughout their lifecycle: clone them, set them inactive, or let them expire automatically on a date you choose. These actions are available from a promotion’s Actions menu. For everything the Promotions area can do, see Working in Promotions.

Clone a promotion

Cloning saves time when you want to run a similar promotion again with updated terms or targeting. From Promotions, open the Actions menu on the promotion, clone it, then review the copy’s details — name, dates, offer terms — and save.

Set a promotion inactive

Inactive promotions stop displaying to subscribers but keep their data and configuration for future reference. Open the promotion and switch it to inactive, and it leaves rotation. You can reactivate it later.

Auto-expire by date

Set an end date on a promotion and it automatically becomes inactive on that date — no manual intervention needed. This pairs well with sold campaigns that have fixed run windows. Auto-expiry and early ending may need to be enabled for your account — contact support.

End a running promotion early

You don’t have to wait for a promotion’s scheduled end date. Open the active promotion and mark it inactive from the Actions menu — it leaves rotation right away, and you can reactivate it later if plans change.

This is useful when:

• A promotional offer hits its capacity or goal ahead of schedule
• You need the slot for a higher-priority promotion
• Circumstances require pulling a campaign immediately

Related

• How to Set Up Promotions in Letterhead
• Promotions analytics

Prefer to have it done for you?

Penpal can pause, reactivate, or reschedule a promotion for you in conversation. See how Penpal works.