Promotions insights

Promotions Insights provides a company-level analytics view of all your promotion and campaign activity, helping you understand which promotions drive engagement and performance.

View promotions insights

1. Navigate to Promotions from your account dashboard.
2. Select the Insights or Analytics tab.
3. Review the aggregate metrics for your promotions (TODO: confirm exact tab name and default metrics displayed).

Metrics included

The Promotions Insights dashboard typically includes:

• Impressions: Number of times promotions were shown to subscribers.
• Clicks: Total clicks on promotion links.
• Click-through rate (CTR): Percentage of impressions that resulted in clicks (TODO: confirm if CTR is calculated or shown directly).
• Engagement: Interaction patterns over time.

TODO: Confirm additional metrics shown (conversion rate, revenue impact, etc.) and whether filters by date range, promotion type, or campaign are available.

Filter and export insights

1. Select a date range to view performance for a specific period.
2. Group results by promotion, campaign, or time period as needed.
3. Export data to CSV or other formats if export functionality is available (TODO: confirm export options).