Letterhead Reporting

Table of Contents

• Audience Growth
• Subscriber Growth
• Click Reports
• Newsletter Engagement Reports
• Audience Growth Reports

Dashboards 

Dashboards give you a clear view of audience growth and engagement. You’ll find charts and cards showing key metrics like total audience, active subscribers, new signups, and unsubscribes.

💡 Tip

At the Org level, data is aggregated across all channels, giving you a full picture of your audience. Explore the charts to track subscriber growth over time and utilize exportable audience metrics for detailed analysis and reporting.

Audience Growth

Total Audience

• Total audience = Subscribed + Unsubscribed + Pending confirmation + Not subscribed + Cleaned

Active Subscribers

• Shows the total count of unique active subscribers in your audience.

New Subscribers

• Indicates the count of unique new subscribers added during the past 30 days.

Unsubscribes

• Reflects the count of unique unsubscribes for the past 30 days.

Subscriber Growth

• Admin-level roles have access to view and compare data across channels at the org level.
• Charts provide insights into how your audience is growing over time. View your subscriber data easily switching from the past 180 days, 90 days, 30 days or the past 7 days.
• You can compare up to 5 channels at a time.
• Hovering over a point on the graph will present the specific number of active subscribers for that channel on that date.
• Export your audience metrics with your selected data and filters applied.

Click Reports 

Use Click Reports to understand which links your readers are engaging with the most.

• Shows total and unique clicks per URL

• Filter by date

• Exportable for specific editions and recipients

See full Click Reports guide

Newsletter Engagement Reports 

This report dives into how each newsletter performed, including opens, clicks, and unsubscribes.

• Tracks delivery, open, and click metrics

• Measures engagement at the edition level

• Includes promotion-specific insights

See full Newsletter Engagement Reports guide

Audience Growth Reports

Audience Growth Reports help you track how your subscriber base changes over time.

• Monitor new subscribers and unsubscribes

• Identify bounce issues

• Evaluate audience health and trends

See full Audience Growth Reports guide

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What’s the difference between “Accepted” and “Delivered”?

• Accepted means the recipient’s email server confirmed receipt of the email — it didn’t bounce.

• Delivered assumes the email made it to the inbox, but it’s a higher-level estimate.

Letterhead calculates engagement (opens, clicks) based on Accepted, as it’s the more reliable technical metric.

How do I interpret “Cleaned (Bounces)”?

• Cleaned means an address bounced repeatedly (usually hard bounces) and is now automatically suppressed.

• It’s a permanent status — these addresses won’t receive future emails.

• You don’t need to remove them manually; Letterhead handles it to protect your sender reputation.