How do you opt-out of double opt-ins?

Note: Double opt-in helps protect your email reputation by ensuring that only real, engaged people join your list. When enabled, subscribers must confirm their sign-up, which filters out bots, typos, and accidental submissions.

Enabling or disabling double opt-in at the organization level

To enable or disable double opt-in at the organization level, follow these steps:

1. Navigate to your organization’s Settings.
2. Click on the Newsletters tab.
3. Under Audience Policies, you will see a toggle for Double Opt-In.
4. By default, it is turned on, but you can choose to turn it off

This will enable double opt-in across all channels, if you have more than one.

Enabling or disabling double opt-in at the channel level

Note: Only organization administrators can change the opt-in behavior of a channel.

To enable or disable double opt-in at the channel level, follow these steps:

1. Navigate to your channel Settings.
2. Click on the Sending emails.
3. Under Audience Policies, you will see a toggle for Double Opt-In.
4. By default, it inherits the value of the organization level, but you can choose to override it.