Save signup form responses to contact records

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When readers subscribe through your signup form and fill in extra fields, their answers are automatically saved to their contact record. You can then segment your audience and personalize outreach based on what subscribers told you when they joined.

How it works

Any custom fields on your signup form — job title, interests, company size, location, and so on — are stored on the subscriber’s contact record when they complete the form.

Use those saved responses to:

Filter your audience to subscribers matching specific criteria
Create segments based on signup answers
Personalize email content with personalization tags
Target specific groups for campaigns or outreach

Where to see the answers

Open any contact record from the Audience section and review the custom field values the subscriber entered during signup.

For everything else on the Audience page, see Working in Audience.

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