Working in Curations

Curations is your content library: collect stories from around the web, organize them, and pull them into newsletters as dynamic blocks. This guide covers everything you can do there.

Prefer to have it done for you?

The Letterhead assistant (early access — rolling out to select accounts) can do this for you in conversation — “curate this URL” or “find articles about local elections”. See how the assistant works.

Get content in

• RSS feeds — connect feeds so new items flow in automatically; auto-tag new items, and Letterhead detects duplicates. Advanced feed crawling enriches items; feeds can be revalidated when errors occur.
• Manually — add a story from the Curations page or paste a URL.
• Browser extension — curate any article from the web in one click (Chrome).
• WordPress — map categories, tags, and custom fields from your site so structured data flows into curated posts. Any custom field you’ve set up for a channel fills automatically from the matching field on your post, and from the plugin’s settings you can map any WordPress field — a custom field, an Advanced Custom Fields, Meta Box, or Pods field, a category or tag, or a built-in detail like the title or publish date — to a Letterhead custom field. On a multisite network you can set this up for each site. See Map WordPress custom fields to Letterhead.
• Stripe — turn on “Sync Products” for your Stripe connection and the things you sell flow into your curation pool as ready-to-use content blocks, each carrying its name, description, image, and price. Your catalog keeps itself current: new and changed products sync automatically, and anything you stop selling drops back out of the pool. See Add Stripe products to newsletters as content blocks.
• Shopify — turn on “Sync Products” for your Shopify store and the things you sell flow into your curation pool the same way, each block carrying its name, description, photo, and price, and linking readers straight to that product in your store. Products sold in several options arrive as one block per option, each named for its option and priced individually. See Connect Letterhead to Shopify.

The short excerpts pulled from articles you curate come through as clean plain text, with stray formatting from the original page stripped away — so the snippets you drop into a newsletter read consistently and predictably.

Organize

Items are auto-categorized with industry-standard (IAB) tags. Add your own tags and custom fields for filtering; custom fields can display in the sent email, styled to sit naturally alongside the rest of the article and grouped under clear headings while you put an issue together — see Display custom fields from curated articles in your newsletter. Old curations can auto-delete on a schedule you set.

Can I manage every newsletter’s RSS feeds in one place?

Yes. Curations includes an RSS Feeds tab — a single company-wide list of every RSS feed feeding your newsletters, instead of making you check them one newsletter at a time. See how many channels use each feed, add a new feed, recheck one that’s gone quiet, and clear out the ones you no longer need — all from one place. For companies that share Letterhead alongside others, the tab shows only your own feeds, kept fully separate from everyone else’s. See View and manage all your RSS feeds in one place.

Use in newsletters

Pull items in with the Curation block (formatting supported; the image position is adjustable in vertical layouts; the read-more call to action can be a button or tucked onto the end of the description — see Style a curation block’s call to action) or the URL block for one-off links — see when to use which. You can also browse your company’s global, cross-channel curated content through Letterhead’s AI assistant.

When you pick content for a Curation block, a small globe beside an item’s website name tells you it’s a company-wide curation — content shared across every newsletter in your company rather than gathered for this one. Hover the globe to confirm. It’s the same marker you see on company-wide items in your Curations library, so you can tell at a glance whether you’re reaching for your own newsletter’s content or your company’s shared pool.

What this page doesn’t do

Composing and sending happen in Emails; feed-based audience data (Iterable) is under Integrations — see Personalize images with Iterable data feeds.

Who sees what

Access varies by role — if an option described here isn’t visible to you, ask your admin — or the assistant, if you have early access.