Personalize image links with feed data

When your newsletter uses a connected data feed, you can personalize not just images themselves but also where those images link. Every recipient can see a different image — and be sent to a different URL — based on their feed data.

This extends image personalization with Iterable data feeds — the same expression mechanism, now controlling both the visual and the destination.

Set a personalized image link

1. Add an image to your newsletter that draws on a connected data feed.
2. Select the image to open its settings.
3. In the link field, enter a feed expression instead of a static URL.
4. At send time, the expression is evaluated per recipient to generate their personalized link.

Feed expressions insert values as plain text by default — an ampersand or angle bracket in the value is shown as that character. If your feed value is already written as HTML and you want it inserted exactly as is, write the tag in three braces instead of two: {{{ url }}}. Use this form only for values you control, since everything in it reaches the reader as live HTML.

Example use cases

• Product recommendations — each reader sees a different product image and is linked to items matching their preferences.
• Regional content — each reader sees location-specific imagery linking to their local page.
• Account-specific dashboards — a personalized graphic linking to each recipient’s own account or profile page.

For personalizing the image itself, see Personalize images with Iterable data feeds. Note this uses audience data feeds — different from the RSS content feeds that fill your Curations library.